Utilizing co-op has been very successful for me with my existing clients, along with a GREAT way of prospecting. Over the years of working with The Co-Op Coach, we have opened many doors to potential clients that were previously closed, but then the conversation about co-op advertising caught the attention of the client. If you follow the guidelines that The Co-Op Coach has established, I don’t see any reason why it won’t work for you, and your clients will benefit from doing business with you! Don’t prequalify your clients on what you think they may have for co-op based on what industry they represent, size, or location. Follow the steps, do the research, make the calls, ask the questions, and you, too, will help address your clients’ needs through advertising with your media and have the manufacturers pay for some or all of it!