From the first time I was introduced to the concept of co-op advertising I was always interested in how to tap into the additional money. But up to that point, the information we received was very vague. After meeting The Co-Op Coach, that all changed. I listened very closely and now understand the huge amount of money that is available in my territory that I had been leaving on the table every year. The co-op information is invaluable and gives me a distinct advantage over my competition. In today’s ‘New World’, this is a resource that you can really use to help build your annual sales.